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Home » A member of your team proposes to cap the subject line at 30 characters to increase open rate and click rate. What points would you emphasize as the primary factors of open rate and click rate ??

A member of your team proposes to cap the subject line at 30 characters to increase open rate and click rate. What points would you emphasize as the primary factors of open rate and click rate ??

A. Word length and frequency
B. Specific recipients and personalized message
C. List size and offer
D. Targeted industry and the day of the week

View Answer

B. Specific recipients and personalized message

What technique is used by legitimate marketers to customize offerings for specific customers ??

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How important is consistency in branding and subject lines ??

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Market information means ??

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E-marketing is best seen as ??

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In developing your next email campaign you have to make a case to develop a responsive email. What is the key factor of responsive design to persuade your team ??

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Which of the following is most important metric to track email marketing ??

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In which type of email campaign advertisements are sent to target group of customer ??

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Open rates are more influenced by ??

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What are the goals that marketers should strive for in email marketing ??

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In a marketing meeting you suggested that the company should put more emphasis on email marketing. What is the most compelling data statistic you should cite ??

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What is e-Marketing ??

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Which of the following comes under email marketing ??

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