a) Providing a bundle of benefits for one price
b) Packaging a group of products together
c) Providing a group of prices for one product category
d) None of the above
b) Packaging a group of products together
a) Providing a bundle of benefits for one price
b) Packaging a group of products together
c) Providing a group of prices for one product category
d) None of the above
b) Packaging a group of products together