Buying relevant keyword and Paid search marketing is about bidding ?? 

a) True
b) False
c) May be
d) May not

View Answer

a) True

Explanation: In Digital Marketing the advertisers use Paid Search method to buy ad space in Search Engines like Bing, Yahoo, Google, etc. To gain spots in sponsored links Marketers bid using an auction. Marketers bid on specific keywords that have high chances to trigger their ads