Email Marketing MCQs. Multiple Choice Questions and Answers related to the topic of Email Marketing.

In developing your next email campaign you have to make a case to develop a responsive email. What is the key factor of responsive design to persuade your team ??

A. People open emails on smartphones more than any other device
B. Responsive design means designing for iPhones
C. People open emails multiple times on a variety of devices. So, the email needs to render properly regardless
D. Responsive design means mobile-first thinking

View Answer

C. People open emails multiple times on a variety of devices. So, the email needs to render properly regardless

How important is consistency in branding and subject lines ??

A. The email becomes an extension of the brand and the format becomes recognizable
B. Everything needs to be the same
C. It isn’t important
D. Subject lines can be ignored

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A. The email becomes an extension of the brand and the format becomes recognizable

Using white space around an object will ??

A. Waste space that could be used for marketing
B. Decrease readability
C. Enhance the object and draw attention to it
D. Make a border

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C. Enhance the object and draw attention to it