SEO MCQs. Multiple Choice Questions and Answers related to Search Engine Optimization.

What is the generally accepted difference between SEO and SEM ??

a) SEO tends to be a West coast term, SEM is more East coast
b) SEO refers to organic(natural) listings while SEM covers PPC or paid search
c) No difference, they’re synonymous
d) SEO focuses on organic(natural) search rankings, SEM encompasses all aspects of search marketing

View Answer

d) SEO focuses on organic(natural) search rankings, SEM encompasses all aspects of search marketing

Google webmaster tools can help you with ??

a) Finding queries
b) To check for competitors
c) In finding duplicate or missing titles or descriptions
d) None of the above

View Answer

c) In finding duplicate or missing titles or descriptions

What is a friendly URL ??

a) a short recognizable URL with relevant keywords
b) that contains hyphens (-)
c) a short URL
d) None of the above

View Answer

a) a short recognizable URL with relevant keywords