Location is a unique feature of Mobile Marketing because ??

a) It enables brands to hyper-target their customers
b) It allows you to customize the marketing messages to suit the needs of users of a particular location
c) It allows you to personalize your marketing messages to the mobile user in a particular location
d) You can run different campaigns based on the location of the mobile user

View Answer

b) It allows you to customize the marketing messages to suit the needs of users of a particular location