a) Dividing the market into homogeneous groups
b) Selecting one group of consumers among several other groups
c) Creating a unique space in the minds of the target consumer
d) None of these
a) Dividing the market into homogeneous groups
a) Dividing the market into homogeneous groups
b) Selecting one group of consumers among several other groups
c) Creating a unique space in the minds of the target consumer
d) None of these
a) Dividing the market into homogeneous groups