What are the two types of targeting that can be done with PPC advertising ??

a) Reaching people by demography and reaching people by interest
b) Reaching new prospects and reaching prior visitors (Remarketing)
c) Reaching people who search and people who visit websites
d) Reaching people through Retargeting and reaching people through Remarketing

View Answer

b) Reaching new prospects and reaching prior visitors (Remarketing)

Explanation: The people who are actively searching can be reached using PPC advertising. Reaching new prospects and reaching prior visitors (Remarketing) are the two types that can be done with PPC advertising