a) The market share/market growth (BCG) matrix
b) The consumer scanning model
c) A market vulnerability/business opportunity matrix
d) Market sheet analysis
a) The market share/market growth (BCG) matrix
a) The market share/market growth (BCG) matrix
b) The consumer scanning model
c) A market vulnerability/business opportunity matrix
d) Market sheet analysis
a) The market share/market growth (BCG) matrix